01
Google Business Profile
Your profile is often the first thing local searchers see in Google Search and Maps.
- Complete, accurate business information
- Services, photos and regular posts
- A review request process
Lead Generation
Get found by local customers who are ready to buy
NOZA helps Lexington and Central Kentucky businesses show up where customers search, with Google Business Profile, local SEO, paid ads and landing pages built to turn interest into calls and inquiries.
- Local SEO
- Google & Meta ads
- Conversion tracking
Four channels, one plan
Be visible everywhere local customers look
Most customers compare a few businesses before they call. These channels work together so yours is the one they choose.
02
Local SEO
Help search engines understand what you do and where you do it.
- Keyword and competitor research
- On-page and technical SEO
- Local citations and content
03
Paid advertising
Reach people searching right now, while organic visibility builds over time.
- Google Search ads
- Facebook and Instagram ads
- Budget and bid management
04
Landing pages
Send ad and search traffic to pages built for one offer and one action.
- Focused message and offer
- Fast, mobile-first layout
- Forms connected to your CRM
What we track
- Form submissions from your website and landing pages
- Calls and direction requests from your Google Business Profile
- Traffic sources in Google Analytics 4
- Ad spend and cost per inquiry for paid campaigns
Measurement
Know which marketing brings in customers
We set up tracking before anything launches, so every report is based on real inquiries, not vanity numbers. Leads can flow straight into the NOZA Business Suite for fast follow-up.
How follow-up works in the Business SuiteChoosing the mix
Organic and paid work best together
Organic: SEO and your Google profile
Takes time to build, keeps working without paying per click, and compounds as your reputation and content grow.
Paid: Google and Meta ads
Puts you in front of searchers right away and is easy to scale up or down, but stops when the budget stops.
Many businesses run ads for immediate inquiries while organic visibility grows. We recommend a mix based on your budget, services and competition.
Industries we know
Lead generation shaped around how your customers buy
NOZA has hands-on experience marketing contractors and towing companies, and works with retailers and other local service businesses across Central Kentucky. The channels are similar; what wins customers in each industry is not.
Contractors & home services
Homeowners search for a specific service in a specific town. A single homepage listing everything rarely ranks for either.
- A dedicated page for each core service
- Service-area pages for the towns you actually serve
- Click-to-call and estimate requests on every page
- Project photos and reviews on your Google Business Profile
Towing & roadside services
Customers are stressed, on a phone, often on the roadside. They call the first company that looks trustworthy and answers.
- A tap-to-call button visible the moment the page loads
- Accurate hours, service area and services in Google
- Fast, simple pages that work on a weak mobile signal
- Call tracking so you know which source rang the phone
Retail & specialty stores
Shoppers check you out online before they visit, and many want to browse or buy without coming in.
- Hours, location and photos that match the store
- Posts for new arrivals, events and promotions
- Social content that sends people to the store or site
- An online store when selling online makes sense
Other local services
Salons, cleaners, wellness and professional services win on reviews, easy booking and fast replies.
- Online booking linked from search and social
- Review requests after each appointment
- Instant replies to new inquiries
- Reminders that reduce no-shows
How it works
How a lead generation engagement runs
Tracking comes first, so every decision after launch is based on real inquiries.
Audit
We review your website, Google Business Profile, competitors and current lead sources.
Strategy
We agree on target services, areas, channels and a realistic budget.
Launch
We set up tracking first, then improve your profile, pages and campaigns.
Optimize
We adjust keywords, ads and pages based on what produces real inquiries.
Report
You get a monthly summary of leads, sources and next steps in plain language.
Questions
Lead generation, without the hype
Straight answers about timelines, guarantees and how results are measured.
How long does local SEO take to work?
SEO builds over time. Improvements to your Google Business Profile and website can be made quickly, but rankings usually change over months, not weeks, and depend on how competitive your services and area are. Paid ads can generate inquiries while SEO builds.
Do you guarantee first-page rankings?
No. Search engines decide rankings, and anyone who guarantees a position is promising something they do not control. We focus on the work that improves visibility and on tracking the inquiries it produces.
Do I need a new website before starting?
Not always. If your current site is slow or hard to use, fixing it first makes every other channel more effective. A free website audit will show whether that is the case.
How will I know what is working?
We set up conversion tracking before campaigns start, so calls, form submissions and other inquiries can be tied to their source. Monthly reports show those results and what we plan to do next.
Do you also help with social media and content?
Yes. Social media management, content creation and email marketing are available as part of a lead generation plan when they fit your goals. NOZA also produces photos and short-form video for campaigns.
Do you work with contractors and towing companies?
Yes. Both are industries NOZA knows well. Contractors usually need service and service-area pages plus a steady stream of estimate requests. Towing companies need to be found and called fast, on a phone, at any hour they operate.
Want more of the right customers finding you?
Tell us which services and areas matter most. We will review where your leads come from today and recommend a focused plan.
Not sure your website is ready? Start with a free audit.